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Hino Electric Enhances Productivity of Pricing Desk with SoftSmiths

Houston, TX. – February 27, 2014 – SoftSmiths, Inc., a leading energy software solutions and services company, today announced that Hino Electric Power Company went live with the cloud-based SoftSmiths Retail Pricing Manager.

The SoftSmiths Retail Pricing Manager is a standalone and efficient pricing tool for Retail Electric Providers (REP) that prices customer loads across zones, customer classes and TDSPs. The REP’s pricing desk can use this for sales teams and share pricing with brokers. Easy input of wholesale prices, TDU charges, market operator fees, as well as gross-margin and markup charges, increases the efficiency and enhances the productivity of the REP’s pricing desk. Rich filtering allows retrieving and viewing of daily price values for past dates.

"We have relied on SoftSmiths cloud applications to support our operations and visibility in a very competitive market", said Alex Hinojosa Jr, CEO at Hino Electric. "We are very pleased with the automation en efficiency that the SoftSmiths Retail Pricing Manager provides, which is instrumental to meet our growing needs. I would recommend SoftSmiths for any energy service company that is looking to systematically improve their wholesale operations in a cost effective manner.”

The SoftSmiths Cloud provides load serving entities, marketers, and generators a true cloud-based environment with easy access to innovative and trusted energy business applications. In addition to avoiding the cost of hardware and supporting software, this Software-as-a-Service delivery model helps REPs to simplify implementation with a faster time-to-market.

"Organizations of all sizes move their information systems to the cloud," said Hugo Stappers at SoftSmiths. “With a broad selection of enterprise-grade cloud solutions, SoftSmiths is uniquely positioned to meet this demand."

About SoftSmiths

SoftSmiths, Inc. is a leader in enterprise-class, Software-as-a-Service (SaaS) solutions for energy businesses, combining a lower cost of ownership with an innovative approach to business applications. SoftSmiths applications process more than 75 billion kilowatt hours per year for its clients in North America. SoftSmiths delivers energy trading, operations, and settlement solutions designed for today's energy marketing and load serving organizations and the way they conduct their business. Delivered in the cloud leveraging a modern technology platform, SoftSmiths offers a fresh alternative to legacy ETRM systems. Visit us at

SoftSmiths is a registered trademark of SoftSmiths, Inc. All other products are trademarks or registered trademarks of their respective companies.

Contact Information:

SoftSmiths Inc.
Hugo Stappers
Phone:    713.626.9184
Fax:          713.626.0186

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