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Power MC and SoftSmiths Successfully Transition Anaheim Public Utilities to MRTU

Houston, TX. – April 1, 2009 – SoftSmiths, Inc., an energy software solutions and services company, and Power MC LLC, a business consulting service company, today announced the successful transition of SoftSmiths' integrated Energy Trading Scheduling and Accounting systems at Anaheim Public Utilities, one of the nation’s premier municipal utilities, to California ISO MRTU (Market Redesign and Technology Upgrade) which went live today.

Power MC was hired by Anaheim to assist with business requirements, MRTU readiness, project management, system testing, bidding strategies, performance measurement, and other services. Late 2007, Anaheim went live with SoftSmiths Power and SoftSmiths Market-CAISO, a comprehensive and fully-integrated Energy Trading, Risk Measurement (ETRM) solution.

Anaheim benefitted from the combination of Power MC's ETRM experience and delivery of leading-edge business consulting services, with SoftSmiths' proven applications for energy trading, resource planning, scheduling, CAISO communications, settlement and accounting, in its efforts to realize value and generate measurable business results from the technology.

Power MC and SoftSmiths provide utilities deep and proven industry insights and practical and innovative approaches to automate manual processes, eliminate redundancies, and increase business visibility across the enterprise to allow faster decision-making and more informed decisions, thereby improving trading cost, operational efficiencies and cash flow, and increase asset value. Both companies focus on Customer Service as their guiding principle, and concentrate on successfully delivering solutions to the complex business challenges that their customers face in the competitive market environment.

"Asset-centric utilities with a focus on physical transactions increasingly recognize the complexity and multitude of challenges in operating in today's energy markets", said Dean Isa, Managing Member at Power MC LLC. “We help our clients to achieve success by considering not only the technical components, but also the business process, people and change management aspects. Working closely with SoftSmiths, we provided our customer the City of Anaheim a coordinated and efficient service solution to help them in their efforts to realize significant value from their SoftSmiths ETRM applications.”

"SoftSmiths Power/SoftSmiths Market-CAISO provides CAISO market participants, who face the challenge of modernizing and integrating their systems for real-time physical trading, scheduling and settlement, a seamlessly integrated solution", said Hugo Stappers, Director of Sales and Marketing at SoftSmiths. "By leveraging our effective working relationships with Power MC as well as other consulting companies, we believe we can provide utilities the confidence they need to deploy SoftSmiths ETRM applications with consultants they know and trust to help meet their operational objectives.”

The seamlessly integrated SoftSmiths Power and SoftSmiths Market-CAISO solution provides CAISO market participants front-to-back energy transaction management functionality, including Load Forecasting, Resource & Portfolio Management, Real-time and Term Trading, Scheduling, NERC Electronic Tagging, Financial Settlement, Invoicing, Payment Tracking and Reporting. SoftSmiths Power/SoftSmiths Market provides multi-participant functionality to support Scheduling Coordinators who act on behalf of other CAISO participants.

About Power MC LLC

Power MC LLC specializes in helping companies effectively adapt to energy market changes and challenges by updating their business strategy and processes, deploying appropriate technology, managing change, and measuring solution effectiveness.  We approach each and every client engagement as an opportunity to deliver exceptional value by bringing in-depth and relevant experience while focusing on being responsive to our customers’ needs.

About SoftSmiths

SoftSmiths, Inc. delivers critical electronic energy trading and operations solutions and services that enable energy industry participants to enhance profitability and reliability in the competitive marketplace. SoftSmiths' proven solutions and in-depth knowledge of the industry's business practices allow its customers to automate manual processes, eliminate redundancies, and increase business visibility across the enterprise to allow faster decision making and more informed decisions, thereby improving profitability, operational efficiencies and cash flow. The company has been successfully delivering e-business solutions to energy service companies since 1997.

SoftSmiths is a registered trademark of SoftSmiths, Inc. All other products are trademarks or registered trademarks of their respective companies.

Contact Information:

Softsmiths Inc.
Hugo Stappers
Phone:    713.626.9184
Fax:          713.626.0186


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