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Penstar Power Looks to the Future with The SoftSmiths Cloud

Houston, TX. – May 16, 2013 – SoftSmiths, Inc., a leading energy software solutions and services company, today announced that Penstar Power, a Texas Retail Electricity Provider based in Dallas, selected The SoftSmiths Cloud to support its supply operations.

With SoftSmiths, Penstar Power will move from a legacy forecast system to a robust cloud-based application that will enable it to be more efficient, informed, and strategic as the company prepares for future growth.

“Competitive load serving entities in the ERCOT market using in-house applications or 3rd parties continue to recognize the SoftSmiths offering”, said Hugo Stappers, Director of Sales and Marketing at SoftSmiths. “Forecasting provides a REP the foundation for daily operations, market planning, and risk management. Getting it right, especially for the summer period, is critical to your financial results.”

Added Curtis Funderburk at Beacon Risk Solutions: “I’m quite familiar with SoftSmiths’ product through my risk management dealings with various Retail Electric Providers and I have always been pleased with the product’s performance.”

The SoftSmiths Cloud offers a Software-as-a-Services (SaaS) delivery model and provides an automated, web-based environment that helps customers to simplify implementation, accelerate time-to-market and gain ongoing processing efficiencies, while requiring minimal IT support.

About SoftSmiths

SoftSmiths, Inc. is a leader in enterprise-class, Software-as-a-Service (SaaS) solutions for energy businesses, combining a lower cost of ownership with an innovative approach to business applications. SoftSmiths applications process more than 75 billion kilowatt hours per year for its clients in North America. SoftSmiths delivers energy trading, operations, and settlement solutions designed for today's energy marketing and load serving organizations and the way they conduct their business. Delivered in the cloud leveraging a modern technology platform, SoftSmiths offers a fresh alternative to legacy ETRM systems. Visit us at

SoftSmiths is a registered trademark of SoftSmiths, Inc. All other products are trademarks or registered trademarks of their respective companies.

Contact Information:

SoftSmiths Inc.
Hugo Stappers
Phone:    713.626.9184
Fax:          713.626.0186

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