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American L&P Selects SoftSmiths

Houston, TX. – June 25, 2013 – SoftSmiths, Inc., a leading energy software solutions and services company, today announced that American L&P, Co, a Texas Retail Electricity Provider based in Houston, selected SoftSmiths TMS applications to manage Load forecasting and customer service history and electricity consumption..

American L&P, d/b/a General Power and Light, is a privately owned, full-service Retail Electricity Provider and serving a growing number of residential and commercial customers..

Subscribed to by 25% of the ERCOT REPs, the SoftSmiths ERCOT Forecaster is an easy-to-use forecasting application to streamline the load forecasting process by providing the insight and granularity to manage demand effectively and efficiently. SoftSmiths SCR-727 ESIID Database is an application that provides REPs an easy-to-use ability to store and maintain ESIID level data that ERCOT periodically provides on the service history and electricity consumption of their customers.

“We’ve built our reputation on providing the most comprehensive and innovative cloud-based retail supply management solution for ERCOT retail Electric providers, and are committed to the continued delivery of unrivalled products, services, and customer support in the years to come”, said Larry Stone, Director of Product Development .

SoftSmiths’ Software-as-a-Services (SaaS) delivery model provides an automated, web-based environment that helps customers to simplify implementation, accelerate time-to-market and gain ongoing business efficiencies, while requiring minimal IT support.

About SoftSmiths

SoftSmiths, Inc. is a leader in enterprise-class, Software-as-a-Service (SaaS) solutions for energy businesses, combining a lower cost of ownership with an innovative approach to business applications. SoftSmiths delivers energy trading, operations, and settlement solutions designed for today's energy marketing and load serving organizations and the way they conduct their business. Delivered in the cloud leveraging a modern technology platform, SoftSmiths offers a fresh alternative to legacy ETRM systems. Visit us at

SoftSmiths is a registered trademark of SoftSmiths, Inc. All other products are trademarks or registered trademarks of their respective companies.

Contact Information:

SoftSmiths Inc.
Hugo Stappers
Phone:    713.626.9184
Fax:          713.626.0186

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