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Forntier Utilities Chooses SoftSmiths TMS

Houston, TX. – July 3, 2012 – SoftSmiths, Inc., a leading energy software solutions and services company, today announced that Frontier Utilities, Inc, a Retail Electricity Provider (REP) serving all deregulated electricity areas in Texas, selected a full suite of SoftSmiths TMS supply management applications to manage load forecasting, trading, scheduling and settlement in the ERCOT market.

“SoftSmiths’ cloud based solution was the right fit and provided us with the right options in a timely and cost effective manner to meet our growing needs”, said Suresh Guddanti, CIO at Frontier Utilities.

SoftSmiths’ truly integrated web-based supply management and position reporting solution, offers small-to-midsize REPs the functionality where a full ETRM system would be overkill and at a cost that these companies can't afford. SoftSmiths is the only provider that gives these companies a solution with a basic yet comprehensive functionality at a much lower cost. Small to medium-market Electric providers, with little or no IT resources and a budget focused on maximizing trades and operational efficiencies, can now move away from individual spreadsheets and inefficient processes as they look to expand, profit, comply with regulations, and compete for credit with banks.

“Successful REPs bring together all supply management applications to unify operations in order to improve operational agility, increase margins and extend their competitive advantage,” said Larry Stone, Director of Product Development at SoftSmiths. "Customers turn to SoftSmiths for an easy-to-use suite of application services delivered through a Software-as-a-Service delivery model to obtain the required level of efficiency.”

About SoftSmiths

SoftSmiths, Inc. is a leader in enterprise-class, Software-as-a-Service (SaaS) solutions for energy businesses, combining a lower cost of ownership with an innovative approach to business applications. SoftSmiths delivers energy trading, operations, and settlement solutions designed for today's energy marketing and load serving organizations and the way they conduct their business. Delivered in the cloud leveraging a modern technology platform, SoftSmiths offers a fresh alternative to legacy ETRM systems. Visit us at

SoftSmiths is a registered trademark of SoftSmiths, Inc. All other products are trademarks or registered trademarks of their respective companies.

Contact Information:

SoftSmiths Inc.
Hugo Stappers
Phone:    713.626.9184
Fax:          713.626.0186


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