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Anaheim Public Utilities Migrates to The SoftSmiths Cloud

Houston, TX. – October 10, 2013 – SoftSmiths, Inc., a leading energy software solutions and services company, today announced that its long-time customer Anaheim Public Utilities has decided to migrate from an on-site installed system to The SoftSmiths Cloud.

The SoftSmiths Cloud provides Anaheim the exact same sophisticated front-to-back ETRM functionality to support their end-to-end energy transaction processes including Load Forecasting and Planning, Trading, Scheduling ISO/RTO submissions, Risk measurement, Emissions tracking and Accounting. And because major investments in hardware and software are no longer necessary, Anaheim will reduce cost while gaining ongoing business efficiencies.

"SoftSmiths TMS has proven to be an essential tool for the department in the past years. The depth and breadth of the integrated functionality it provides to meet our needs is unmatched in the market", said Tim Hammond, at Anaheim. "The SoftSmiths Cloud offers utilities like Anaheim a true cloud-based environment with all the benefits of cost savings and no loss of functionality that were simply too good to ignore.”

The SoftSmiths Cloud shows that a robust option exists today for web-based ETRM Software-as-a-Service (SaaS) that is compelling to users with significant investment in on-premise solutions because it can meet the unique complexity of their operations. As the applications are already based on the SoftSmiths TMS platform, it offers a smooth migration and not a change to a different platform. In addition, SoftSmiths industry leading Web Services (SWS) can address any legacy system integration challenges head-on.

“More and more energy participants of all sizes and types are turning to SaaS as an alternative to buying, installing and maintaining licensed software", said Hugo Stappers, at SoftSmiths. “Through SaaS, our customers avoid the costs—both direct and indirect—of managing their own software by subscribing to cloud-based applications managed by SoftSmiths. Key advantages of our cloud-based solutions include affordability, faster software implementations and upgrades, and increased focus on mission-critical objectives.”

About Anaheim Utilities

Anaheim Public Utilities, Orange County’s only publicly owned water and electric utility, has served Anaheim customers for more than 115 years. Founded in 1857, the City of Anaheim is one of the nation's premier municipalities and California's 10th most populous city. The Anaheim Utilities system delivers essential electricity to the 345,000 residents and 15,000+ businesses that call Anaheim home – including multi-million dollar tourism, sports, and manufacturing customers. Anaheim's electric system has grown to support a customer base that uses 2.6 billion kilowatt-hours a year, with more than 593,000 kW annual peak demand.

About SoftSmiths

SoftSmiths, Inc. is a leader in enterprise-class, Software-as-a-Service (SaaS) solutions for energy businesses, combining a lower cost of ownership with an innovative approach to business applications. SoftSmiths applications process more than 75 billion kilowatt hours per year for its clients in North America. SoftSmiths delivers energy trading, operations, and settlement solutions designed for today's energy marketing and load serving organizations and the way they conduct their business. Delivered in the cloud leveraging a modern technology platform, SoftSmiths offers a fresh alternative to legacy ETRM systems. Visit us at http://www.softsmiths.com.

SoftSmiths is a registered trademark of SoftSmiths, Inc. All other products are trademarks or registered trademarks of their respective companies.

Contact Information:

SoftSmiths Inc.
Hugo Stappers
Phone:    713.626.9184
Fax:          713.626.0186
Email:      mkt@softsmiths.com
Website:  www.softsmiths.com

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