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Hino Electric Power Selects SoftSmiths TMS

Houston, TX. – December 20, 2012 – SoftSmiths, Inc., a leading energy software solutions and services company, today announced that Hino Electric Power Company selected a full suite of SoftSmiths TMS supply management applications to manage load forecasting, trading and ISO settlement in the ERCOT market.

Located in Harlingen, Texas, in the Rio Grande Valley, Hino Electric Power Company is the only locally owned and operated Retail Electric Provider (REP) in South Texas, serving residential and commercial customers.

“I have not had the chance (or made the time) to get fully trained on the Softsmiths SaaS system and already I am amazed, blown away even, at how robust The Softsmiths SaaS system is. We here the phrase so often, it is cliché, but Our Data is literally at our fingertips. Tremendously quickly, effortlessly, straight forward. SoftSmiths staff gives us tremendous customer service. I am very, very pleased with their staff and with their system. As far as the wholesale side, reconciliation, forecast, net position etc., is concerned. I do not need anything else.” Said Alex Hinojosa, Jr., President and Chief Executive Officer at Hino Electric.

Hino Electric required a robust integrated solution to seamlessly manage all aspects of its power supply management. The company selected SoftSmiths TMS for its wholesale operations because it is the only end-to-end solution providing integrated management for load demand forecasting, trade capture and position management, ISO/RTO submission and settlement, as well as usage data analysis. SoftSmiths TMS helps increase productivity for Hino supply management staff and provides the insight they need to operate efficiently with the information at their finger tips, delivered in the cloud.

"As we have heard from so many Retail Electric Service companies, gathering the necessary information and obtain clear visibility of their load/supply position can be cumbersome," said Larry Stone, Director of Development at SoftSmiths. "SoftSmiths TMS showed them that the better the information and process flows, the more efficient their business, which in turn lowers the cost of doing business and creates a competitive advantage. Hino Electric's selection is the latest of many ERCOT REPs that confirms SoftSmiths TMS as the solution of choice."

About SoftSmiths

SoftSmiths, Inc. is a leader in enterprise-class, Software-as-a-Service (SaaS) solutions for energy businesses, combining a lower cost of ownership with an innovative approach to business applications. SoftSmiths delivers energy trading, operations, and settlement solutions designed for today's energy marketing and load serving organizations and the way they conduct their business. Delivered in the cloud leveraging a modern technology platform, SoftSmiths offers a fresh alternative to legacy ETRM systems. Visit us at

SoftSmiths is a registered trademark of SoftSmiths, Inc. All other products are trademarks or registered trademarks of their respective companies.

Contact Information:

SoftSmiths Inc.
Hugo Stappers
Phone:    713.626.9184
Fax:          713.626.0186

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